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Is Hinge actually prepared for the relationship that is serious?

Is Hinge actually prepared for the relationship that is serious?

Leah Fessler, Washington Post 11.08.2016

Oh, dating apps. We like to hate them.

Oh, dating apps. We like to hate them. Yes, the jolt of self-esteem upon striking a match is exhilarating. But anybody who’s attempted swiping their solution to love understands that the knowledge can feel, well also, sort of unfortunate. Physically, my relationship to swiping is a lot like my relationship to “Girls” after five periods — the spark’s very very long gone. Interestingly, for just one dating app, the sensation is shared.

While Hinge ended up being one of the first apps to embrace swiping, the business has drastically rebranded. “We weren’t serving requirements of men and women interested in relationships,” says Hinge leader Justin McLeod, referencing A hinge that is recent study which 80 % of users hadn’t found a relationship on any style of swiping application.

Distancing it self from casual hookups, Hinge now identifies as the go-to “relationship app,” targeting “people that are interested in significant connections .” Brand brand New Hinge pages consist of pictures, fundamental information, and tidbits about users’ personalities and passions. Continue reading